Using Google Penalty Removal Services to Recover Search Traffic

SEO Genics is a leading advanced SEO company with multiple years of experience and built-up expertise in handling various components of SEO. 

Google penalty removal services require the precision of thought and action to execute them effectively on time. This comes with experience in dealing with multiple situations.

1. Our Google Penalty Removal Company has world-class experts who have the ability to analyze your website and conduct a cohesive backlink audit to figure out the best way to handle Google penalties.
2. Our experts have hands-on experience in dealing with different penalties and initiate various penalty recovery processes as suitable. These include– Manual Penalty recovery, Algorithm penalty recovery, Panda Recovery, Penguin recovery, etc.
3. We develop precise methods that are tailored for your specific website. This involves a deep dive into analyzing your content, the link profile, website traffic trends, etc. to identify and fix the actual cause.
4. Complete solutions that include – identification and removal of bad links, review of Google updates and making the necessary changes, proactively check for any violation of Google guidelines, duplicate content, spam links, etc. and take up required maintenance.
5. We leverage on our SEO services to build up an online reputation.
6. Quicker and organized solutions as we have in-house resources to provide all the required Google penalty removal services and related SEO services.

Google penalty is imposed by Google Search Engine when it notices that a website is following in-organic ways of generating more traffic or is in violation of the laid out guidelines. Most of the penalties are the result of Black Hat SEO services opted by SEO service providers to boost the website’s visibility in search engines.

The search engine algorithms identify such activities and impose a penalty with the premise that these activities are being engaged because the website is of lower quality than the position of the rankings. These are instances of a manual penalty. Furthermore, in a few cases, the website might become non-compliant with the new guidelines, thereby resulting in a fall in traffic.

The penalty results in a demotion of the ranking, which could have a severe impact on the website traffic.

Google Penalties are broadly categorized into two kinds:

1. Manual penalty
2. Algorithmic penalty

Manual Penalties are imposed manually by the team of Google. These penalties are given when it is noticed that your website is non-compliant with Google’s Terms of Service. These could include – buying links, cloaking, redirects, etc.

Once you fix the reason for the penalty, you must make a manual appeal to Google to re-index your website so that it appears in the search engine results.

The algorithmic penalty occurs automatically. These are a result of an algorithm change in Google search engine ranking. These penalties like Panda, Penguin, Hummingbird, etc. impact lower-quality websites with content stuffed with keywords, lesser incoming links, duplicate content, etc.

1. Google Search Console: One of the easiest ways to check for penalties is that you are required to sign in to your Google Search Console account and click on “Search Traffic.” Now chose “Manual actions” from the sidebar. Here it would either show “No Issues Detected,” indicating that you did not receive a penalty or it would display the type of penalty applied to your website along with the instructions.
2. Google Analytics: Review of your Google Analytics would display the web traffic. You can cross verify the date from which the traffic fell with any of the Panda or Penguin updates by Google. This correlation can confirm if your site is affected by a penalty, in this case, algorithmic penalty.
3. Search: You can also do a search of your website or brand on Google to check where you rank. A lower rank than earlier could be a hint that you received a penalty.

The first step towards recovering from Google Penalties is to identify the type of penalty, i.e., manual, or algorithm.

Manual Penalty:

Most of the manual penalties are link-based, and therefore you have a larger control on the situation.

1. Check if you are penalized for any un-natural inbound or outbound linking practices, i.e., spam links that point to your website.

Remove these links to address the issue.

1. Suppose you have knowingly involved in link trading, link buying, etc. These could be one of the reasons for receiving the penalty, as Google could have considered them unnatural.
2. If you are still unsure of the links, you can check for anchor texts of inbound links. There are tools available that can help to identify low-quality links. You can either disavow those links or reach out to those webmasters for link removal.

Reconsideration only has a 5 % success rate, but nevertheless, it is helpful to clean up the website after receiving the penalty.

Algorithmic Penalty 

Algorithmic penalties can be varied, and the approach to be followed is to fix and wait for an improvement in the situation.

This is because Google runs a date refresh once every few months, and the scope for change is only after one such refresh is done post the changes.

In order not to miss any approaching Google refresh cutoff, it is better to fix the problem as soon as possible and wait for it to happen.

If you are penalized under Panda, the better approach is to do a complete site audit and prep up your content.

In the case of Penguin, the process is similar to that of manual recovery. The exception is that there is no scope for file reconsideration. Action on the links that are causing the trouble, and disavow them.

You can work on fixing issues related to mobile-friendliness by constantly tweaking the website until you get a good score on the Google tools.